Gianni Versace is best known as a fashion designer but he also has a high profile in the perfume world.
Gianni was born in 1946 in Regio Calabria, Italy. When he was a young child Gianni's mother, a tailor, taught him to cut and make clothes. Before long he was designing and selling clothes from his mother's shop. He eventually left his mother's employ to work as a fabric buyer. At age 25 Gianni began what would be an illustrious career with his first prêt-a-porter collections.
In 1978 Gianni opened his first boutique in Milan, selling both his own and other designer's lines. With the move towards high-colour, high-impact fashion trends in the 1980s, Gianni, a fan of very sexy, very bright clothes, found a new following. His design career reached meteoric heights with his catsuits and miniskirts. Versace also made the inspired move of creating some lines, such as his ”Instante” label, which were far less expensive and directed towards a younger crowd.
This inclusive approach brought Versace to the masses. By this point, Gianni's working style was as flashy and carefree as his designs. Unlike some more traditional designers of the past like Coco Chanel, who was an expert at tailoring, and his contemporaries like Manolo Blahnik, who designs and creates every facet of his shoes, Gianni's approach to design was to create vague but inspired sketches then leave the mechanics of how to execute them to his staff.
Gianni Versace was shot and died in front of his mansion in 1997. The man who killed Gianni, Andrew Cunanan, later killed himself. Gianni's heiress was his much loved niece Allegra who was then 11 years old. Control of his business passed to his brother Santo and his now famous sister Donatella.
Gianni Versace's style is vibrant and lively. Some of his critics call it brash and verging on vulgar. His designs for women were often tight with high splits and plunging neck and back lines. His muses were strong, aggressive sexual women. His clothes were obviously well suited to the stage and a testament to this was his list of rock star clients including Phil Collins, Elton John, Bruce Springsteen and Michael Jackson.